NAF Promise
We're on a mission to create a future where homeownership is equitable for all. For over two decades, we've committed to doing things differently - for our customers, underserved communities, and our team. Our NAF Promise initiative turns this pledge into action, tackling mortgage industry inequities through dedicated programs like NAF Latino Focus, NAF Black Impact, NAF Pride, and NAF Heroes.
We reflect the diverse communities we serve
Our 4,500 employees are committed to empowering individuals and creating positive change to increase homeownership rates among diverse communities.
NAF Latino Focus - We are passionate about empowering the Latino community to achieve the American dream. By mirroring the communities we serve, we understand the nuances of working with the Latino community. NAF is committed to providing $10 billion in new mortgages to Latino homebuyers by 2028.
NAF Black Impact - We are dedicated to bridging the racial wealth gap. Our mission is to consciously empower the Black community through direct, action-oriented steps that elevate Black clients in achieving homeownership. NAF is committed to providing $20 billion in new mortgages to Black homebuyers by 2028.
NAF Heroes - We are on a mission to increase homeownership and career opportunities for military service members, Veterans, and their families. We are led by a diverse and passionate group of leaders and military Veterans, who care deeply about supporting those who have proudly served our country and all who have sacrificed.
NAF Pride - We are deeply committed to supporting the queer community and we’re actively working to create an environment that’s safe, fair, and caters to every homebuyer. Our goal is to support the LGBTQ+ community in their homeownership journey by providing comprehensive guidance and fostering healthy relationships.