NAF Latino Focus | New American Funding

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NAF Latino Focus

NAF - Latino Focus

Tu Sueño, Nuestra Misión

(Your Dream, Our Mission)

At NAF, we're here to turn your dream of homeownership into a reality. As the nation's largest Latina-owned mortgage lender, we're passionate about empowering the Latino community to achieve the American dream.

Through our Latino Focus initiative, we're dedicated to helping Latino families become homeowners and closing the homeownership gap. Our mission is to ensure that everyone, in every community, can build a brighter future together.

Tu Hogar, Tu Futuro

(Your Home, Your Future)

We believe every family deserves the opportunity to build a bright future through homeownership. Our Latino Focus initiative is dedicated to making that dream a reality for more Latino families. We provide real estate and lending professionals with specialized tools and education to better serve the unique needs of the community.

Una Conexión Genuina

(Authentic Representation)

Representation matters. That’s why we prioritize diversity in our hiring practices, focusing on employing bilingual loan officers and maintaining a strong Latino presence on our leadership team.

By mirroring the communities we serve, we understand the nuances of working with the Latino community and empower them to achieve the dream of homeownership. To further this commitment, NAF plans to provide $10 billion in new mortgages to Latino homebuyers by 2028.

Creating Meaningful Change

Mortgage Ready

We're passionate about helping borrowers become mortgage-ready and empowering diverse communities to achieve homeownership.

Unique Options

We're working to make homeownership more accessible with innovative and unique loan products to assist all homebuyers.

Diverse Talent

We're recruiting and training diverse team members who can authentically address the unique needs of various communities.

Industry Collaboration

We're collaborating with real estate agents and mortgage professionals to help drive industry change and set a new standard.

We understand that the mortgage process can be a lot

If you don't see the answers you're looking for, please reach out to one of our loan officers. We are dedicated to helping you make informed financial decisions for your future.

Connect with a Loan Officer

homebuyers shaking hands with loan officer

Happy Homeowners

With more than 300,000 reviews online, don't just take our word for it. For first-time homebuyers, to Veterans, to seasoned investors, NAF is commited to serving our customers on whatever homebuying path they choose.

Dan and his team helped us into our house a few years ago, which was a great experience. Having a really good mortgage broker through the undertaking of buying a house is more important than you may realize. He’s a wealth of knowledge and genuinely loves to help people. We had an issue with some permitting later on, completely unrelated to Dan’s scope, but because of his experience in the real estate industry in general, I called him for advice. He eagerly and graciously talked with me multiple times throughout the process. Dan doesn’t just disappear once the sale closes, he’ll be your industry partner for life.

5.0

Alyssa D.

My husband and I had Dan Keller help us buy our first home. While the entire process can be intimidating and quite frankly, overwhelming, Dan made it easy. Knowing what to look out for, what to avoid, and what each decision meant made buying our house a very positive experience. When it comes to financing Dan is knowledgeable, caring, and wise. He's a man of faith, values family, and loves his friends. We highly recommend him!

5.0

Kristin G.

Very KNOWLEDGEABLE! Him and his team made my home buying experience super easy and stress free! Will use again when I’m back in the market again!

5.0

Marshall G.

In 2021, I emailed Dan in the middle of the night after I had learned our Landlord was terminating our lease early in order to sell the house we lived in. Not only were we first time homeowners, but we had recently moved to the US, and we had no credit score to speak of, and we now had very little time to find a house and close on it. Needless to say I was panicked. By the time I woke up, Dan had answered my email, and we had our first conversation the very same day. Dan is not only extremely knowledgable, but he is also a very good educator. He asked us questions and walked us through the pre-approval process, he answered all our questions, and by the end of the phone call, I had no more fears and a checklist of things to get started on right away. Him and his team were by our side during the whole process, and thanks to their help, we got pre-approved, made an offer and closed on our house within 90 days. The service we received was outstanding. Nearly 4 years later, I still come to Dan whenever I have questions, because I know I can rely on his advise and I would work with him again in a heartbeat. Dan is our mortgage guy, and he should be yours too.

5.0

Amylie P.