Chad Church

Senior Vice President, Lead Allocation, New American Funding

As SVP, Lead Allocation, Chad Church plays a number of important roles at New American Funding. Included among those roles is working closely with CEO Rick Arvielo and President Christy Bunce on high-level projects that are key to New American Funding’s continued success.

Chad joined New American Funding in 2011 and his role has expanded in conjunction with the company’s growth. In his current role, Chad focuses on lead generation, including working closely with the digital team on lead optimization; lead routing; internet marketing; conversion path optimization; inbound and outbound call centers; internet product development; fostering strong partnerships with agencies; budgeting; forecasting and return-on-investment analysis; sales operations and training; and project management of strategic companywide initiatives.

Chad also collaborates with other departmental leaders in Marketing, Technology, and Product to accomplish overall company goals.