NAF - Latino Focus

Tu Sueño, Nuestra Misión

(Your Dream, Our Mission)

At NAF, your dream of homeownership is our mission. As the nation's largest Latina-owned mortgage lender, we're dedicated to empowering the Latino community to achieve the American dream.

"We believe that everyone deserves the chance to achieve the dream of homeownership. Through our Latino Focus initiative, we're committed to empowering Latino families and closing the homeownership gap, ensuring all communities can build a brighter future together." 
Caroline Isern, SVP, Multi‑Cultural Lending

Tu Hogar, Tu Futuro

(Your Home, Your Future)

We believe every family deserves the opportunity to build a bright future through homeownership. Our Latino Focus initiative is dedicated to making that dream a reality for more Latino families. We provide real estate and lending professionals with specialized tools and education to better serve the unique needs of the community. 

Una Conexión Genuina

(Authentic Representation)

Representation matters. That’s why we prioritize diversity in our hiring practices, focusing on employing bilingual loan officers and maintaining a strong Latino presence on our leadership team. By mirroring the communities we serve, we understand the nuances of working with the Latino community and empower them to achieve the dream of homeownership.

To further this commitment, NAF plans to provide $10 billion in new mortgages to Latino homebuyers by 2028.

Creating Meaningful Change

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Mortgage Ready

We're passionate about helping borrowers become mortgage-ready and empowering diverse communities to achieve homeownership.

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Unique Options

We're working to make homeownership more accessible with innovative and unique loan products to assist all homebuyers.

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Diverse Talent

We're recruiting and training diverse team members who can authentically address the unique needs of various communities.

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Industry Collaboration

We're collaborating with real estate agents and mortgage professionals to help drive industry change and set a new standard.

We understand that the mortgage process can be a lot

If you don't see the answers you're looking for, please reach out to one of our loan officers. We are dedicated to helping you make informed financial decisions for your future.

Caroline Isern
Caroline Isern
SVP, Multi‑Cultural Lending

Caroline Isern leads the Latino Focus initiative, which is committed to overcoming the unique challenges Latino consumers face on their path to homeownership. Under her leadership, Latino Focus doesn’t just educate, it transforms the lending experience by empowering the community and building the foundation for generational wealth.

With nearly two decades of experience in finance and real estate, Caroline has crafted and executed award-winning strategies in multicultural and affordable lending. Her deep knowledge of risk regulation, compliance, and relationship management allows her to implement impactful programs across community development, affordable housing, and consumer education, all while elevating the financial well-being of diverse communities.

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Happy Homeowners

With more than 300,000 reviews online, don't just take our word for it. For first-time homebuyers, to Veterans, to seasoned investors, NAF is commited to serving our customers on whatever homebuying path they choose.